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This was the second campaign that Toyota did after the relaunch of its legendary Supra.
The UAE looks so epic from every angle, which tied in perfectly with our campaign idea.
This campaign really took off.
Cool anecdote: This campaign was shot with drones during the Covid era. We couldn't be on set
but everything was controlled online.
This ad is probably my proudest moment as an advertising writer. The client loved it and seemingly so did consumers. It received heavy coverage in outdoor media. This particular model was sold out within weeks. (I like to assume it's because of this ad, but I know that sounds too presumptuous.)
During Covid, like every brand out there, there was panic in the Toyota group. Sales were plunging. So instead of
focusing on car sales, the client decided to push its services through a series of videos. Since a shoot was
out of the question, we did these cool animations.
In 2019, Toyota launched its most un-Toyota vehicle. The claim was that this car would change the vanilla image the brand had. It was loaded with cutting-edge tech, an advanced hybrid engine, and a whole new platform.
We had a great time working with Kinetic typography to get our message through.
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