This campaign ran across all major Asian retail stores in London. The proposition of "Indian Yogurt" resulted in a whopping 165% increase in sales in the first two months of the campaign. Well, that's what a very happy client told us. I'd like to believe the headlines played a pivotal role.
All visuals were generated in Midjourney.
One fine morning, we received a call from a panicked client. Up until then, they were known for being the whitest and
softest paneer on the market. Until a new brand was launched, which was as white and soft as Dairy Valley Paneer. But we still had a story that the competition didn't. Dairy Valley Paneer was 100% natural and 0% preservatives.
We launched this poster campaign across all major Asian retail stores in London. (I wish the client had a budget for OOH.)
All visuals were generated in Midjourney.
This ad ran in Australia. As usual, the brief was to do whatever we wanted. It was fun writing this.
I don't think this effort is too bad for my first shot at an AI film.
