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The launch campaign for the 2021 Toyota Supra. It ran on hoardings and digital media.
Art Director: Nicolaas Van Der Merwe
Agency: Impact BBDO Dubai
This was an exciting brief because the C-HR is unlike any other Toyota. It is the proverbial apple that fell far from the tree and smashed every perception of the brand.
Art Director: Nicolaas Van Der Merwe
Agency: Impact BBDO Dubai
Toyota launched this limited throwback edition of their much-loved Land Cruiser model. It was all about going back to their roots and the values that made the Land Cruiser a Land Cruiser.
Art Director: Nicolaas Van Der Merwe
Agency: Impact BBDO Dubai
I saw an opportunity during the pandemic to push Toyota's range of SUVs.
Pity, the wheels fell off this campaign and it didn't go anywhere. Still, I love the headlines. So, I did the layouts myself. Agreed...they suck. But hey, I'm not an art director.
We pitched for the Romana business with this campaign. Didn't win. Nevertheless, I still love the copy on this. Of course, Planning gave us a winning strategy.
Art Director: Vishal Vinekar and Ravi Pottavatri
Agency: The Ad Circus Dubai
Purely spec for awards. Still waiting for a client logo.
The media: Door drop for apartments in high rises.
Headline:When the sea does rise, how high will you go?
Subhead: Sea levels are rising alarmingly because of man's indifference to climate change.
Art Director: Rajan Keni
Retouching: Mohsen Mahboob
Agency: Impact BBDO Dubai
The client wanted to do a social thingy for Ramadan. Very important for a mall to look like it's not just taking your money away but actually trying to make a difference :D
This was our response. The clients loved it but somewhere along the line someone ****** up.
Art Director: Rana Sadek
Agency: Impact BBDO Dubai
This was a campaign for a Toyota tactical offer. Pity, the client went in another direction.
Art Director: Rajan Keni
Agency: Impact BBDO Dubai
This campaign was to launch the Land Cruiser for 2020. Love the art and the headlines here. It's a shame it didn't see the light of day.
Art Director: Rajan Keni
Agency: Impact BBDO Dubai