This is Zain's website
He is a copywriter.
(You'll have to bloody read.)
Starting with this inconvenient piece of body copy. But I assure you that I won't ramble on aimlessly. You see, I have the same goal as you. That is, getting you to the vault as quickly as possible. However, it's only good manners to have a little chat before we get down to the serious business. No? You can just click on any of the logos below to jump to the work. (But if you'd like, we can continue to indulge in a bit of one-way tete-a-tete).
I know it's a visual world today. Infographical even. So allow me this one chance to do what I love most. Write. Really write. Without worrying about character count or whether a headline is too long. This is where I can escape clients who shoot body copy down with "bullets". No bulletize this, bulletize that bullshit. This is where I draw the line with...err...words. Most importantly, this is where I stroke my own ego before it gets bruised again by the big bad wolf of advertising.
Look, I apologize (not) if I've ticked you off with my mad rant but I vaguely remember entering the industry with knighthood ideas in 2002. Ever since, I've tried to make a difference, however small, every single day. I love to believe that my work has mattered to clients, to agencies and even to consumers. Talking about my work, it's all safely stored in the vault inside.